Instructor spreadsheet for 8B13E017.

Teaching note for product 9B13E017.

The sinking of the Titanic in April 1912, with more than 1,500 lives lost, can be used to conduct interesting statistical analyses. Demographic information on the passengers includes age, gender, passenger class and point of embarkation. Both crosstabulations and logistic regression tables based on an available dataset provide interesting results about gender and class distinctions in place at that time in history.

Every year MBA programs across the country advertise for prospective students. They promote the academic excellent of their programs, the uniqueness of their offerings, the quality of their faculty and a variety of other factors. In a competitive market, the goal is to attract the brightest and the best. Many schools claim that graduates of their programs will see large salaries on graduation. This is clearly a very important part of many students’ .....more

Teaching note for product 9B12E013.

Teaching note for product 9B12E008.

Two avid golfers were having a debate over whether scores were lower on Sundays. One of the golfers believed that courses were made easier on Sunday for viewers who wanted to see low scores. The other golfer countered that all the pressure on the golfers on Sunday would surely raise their scores and, in fact, the television coverage would make things worse.Using a dataset from the 2011 season, various questions about golfers and golf tournament can .....more

A marketing company has collected a large dataset on brand equity for the fast food and travel sectors. They have come up with their way of measuring "brand equity." Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA and MANOVA.

This case looks at an in-house experiment conducted by a plant manager to determine whether his quality control machines are functioning properly. The case can be used to help students understand the concept of variation and sources of variation. It is also useful for illustrating the effective use of descriptive statistics, single sample tests, paired tests and their non-parametric equivalents.

This case examines the interpretation of political polls. It discusses margin of error, confidence intervals and the relationship between sample size and margin of error. An Excel spreadsheet is included, Ivey product # 7B07E016, to help students understand the concepts.